What is a Niche?

Any topic of interest to anyone is a Niche. Think of something you like to do. Is is fishing? Cooking? Playing the Guitar? These are all niches. Now think what is it you like doing in that particular Niche. For example let us take the cooking niche. Let us take a book on cooking. How will you find the recipes in any cooking book? Would they be in any random order? A soup first , then a dessert on the next page, next you find a starter. That book would never sell would it?

Sub Niches

So when you open the cookery book you will find that it will be neatly complied into various divisions like Soups, Starters, Salads, Main Courses, Desserts. In fact the entire book could be on a particular cuisine like Chinese Cooking, Italian Cooking, Asian Cooking and so on. So now you have your sub-niches, and your sub niches could be further categorized into more sub sub niches.  It might look like this

  • Cooking
    • Chinese Cooking
      • Soups
      • Starters
      • Rice Dishes
      • Noodles
      • Desserts
    • Italian
      • Soups
      • Starters
      • Pizzas
      • Pastas
    • Desserts
      • Chocolate Desserts
      • Ice-creams
      • Egg-less Recipes
      • Cakes
      • Mousses

For the purpose of Internet